Guest essay by Eric Worrall
h/t Nick; Best free marketing campaign eva; According to Vice, if you drive one of the new Ford SUVs, you’re basically giving the finger to the sensibilities of green liberals. But this could be one of its greatest selling points.
The New Ford Bronco Is An Obscene Monument to Climate Denialism
In the year 2020, there is simply no excuse for releasing a brand new SUV without so much as a hybrid option.
By Aaron Gordon 15 July 2020, 10:03am
On Monday evening, Ford held a digital launch event for the new Ford Bronco, resurrecting the brand name for a Sport Utility Vehicle engineered for off-roading performance that is best known for transporting a fugitive along a Southern California freeway.
There isn’t much you need to know about the new Bronco—which I can assure you via Ford’s press release is capable of being driven on any terrain you could possibly want to drive it—because the odds are you will never need the off-roading capabilities this particular vehicle offers.
For John and Jane Q. Commuter, the only thing you need to know about the Bronco—which, unless you regularly go off-roading for sport and thrill, you should never ever consider buying no matter how much Ford tries to convince you otherwise with its massive marketing campaign—is that it does not come with a hybrid or electric version. In the year 2020, this is tantamount to climate denialism.
I wonder how Ford will respond? Will Ford management curl up into a quivering defensive apologetic bundle and promise to release a pathetic zero sales electric model? Or will Ford grab this once in a lifetime marketing opportunity, and double down on the offence by releasing a light truck version?