With the covid19 pandemic in full force, most businesses have taken to
the online world. Some brands might already have a website while some may be
first-timers. Now the big question that present’s itself is- ‘which eCommerce
platform to choose for your store?’ Most brands, Indian and international,
choose between three platforms, Shopify,
Magento and WooCommerce,
depending upon their requirements. These platforms are three of the most
popular eCommerce solutions in the market. Put together, they run more than 2.5
million online stores!
They are popular for good reason too! They are functional, scalable,
offer really nice ecommerce
website designs and most importantly, they make launching
your website a cakewalk even if you don’t have any prior website building
That being said, these platforms are also very different from each
other, in the way they are structured, how they get you started and what sort
of users and projects they are best suited for.
Let’s break down each platform and see which one suits your needs the
Launched in 2009, Shopify boasts more than 500,000 users on its
platform. One of its best features is that it offers the absolute most
streamlined approach to setting up your online store. With Shopify, you won’t
even have to worry about finding a host or any additional software – everything
comes included in one package. Their hosting service is high quality and
includes unlimited bandwidth, a built-in CDN and automatic site back-ups. It
also handles updating and maintaining all underlying software for you. This
means all you have to do is sign up for an account, choose a theme and start
adding your products. You can also choose a custom domain name if you wish.
The leading industries on Shopify are:
Fashion and accessories
Brands that use Shopify
Launched in 2008, Magento is a corporate level eCommerce platform
geared towards web developers and large online stores. Its long-term
reliability, functionality and scalability have made it a popular choice for
larger businesses. It offers one of the most robust feature sets in the field,
making it ideal for stores and brands with high aspirations.
To use the complex Magento platform, you will, most likely, need to
hire a web development agency in India that specialises in your needs. However,
the Magento core is the most powerful
eCommerce platform there is and it boasts an impressive list of features.
Leading industries on Magento:
Manufacturers and distributors
Food and beverage
Health and beauty
Brands using the Magento platform:
Unlike its competitors, WooCommerce is an open-source WordPress
Plugin. Launched in 2011, it has served over 2,000,000 users worldwide. With
WooCommerce, you can run a business with the benefits of eCommerce stores
accompanied by a blogging website.
WooCommerce is technically the most used eCommerce platform in the
world. However, it is widely used by small businesses. It is a great platform
for simpler projects that also want to take advantage of the great CMS that
Install and activate the WooCommerce plugin, add products, a shopping
cart and check out option and you are good to go! As long as ease of use is
concerned, it might take you some time to learn how to operate the plugin. A
tip for you: Navigation is easy as the changes and operations can be done from
the dashboard itself.
Strongest industries on WooCommerce
Healthcare and biotech
Content heavy sites
Brands hosting on WooCommerce:
The Wall Street Journal
To Ask Yourself Before Deciding
Which platform will fit your needs?
Which is the most flexible platform?
Which platform supports your growth plan?
Which one is cheaper to set up and maintain?
Which platform is easier to use and manage?
All these platforms come with a wide variety of features that enable
businesses to build and operate online stores efficiently and sell their
Looking at the features, Shopify is certainly the easiest platform for
beginners because you don’t need to host it or deal with maintenance. It also
has great support and an ecosystem of easy-to-install apps. Magento is the
hardest to use but also has the most flexibility and built-in functionality.
WooCommerce ranges somewhere in between the simplicity of Shopify and
complexity of Magento.
There are factors like your technical skills, budget, size of store
and features required that are at play while you decide on which eCommerce
platform to use. However, the answer is not a definite this or that.
If you have limited technical skills and are simply looking for a
quick way to launch your store with minimal fuss, go with Shopify.
If you have a large budget to play with and are looking for a powerful
solution to launch an enterprise-sized store, Magento should be your choice.
If you are not afraid to explore and learn how to do things for
yourself and want a solution that grows with your business without limiting its
potential, WooCommerce is the way to
Hopefully, this has provided you with enough insight into the eCommerce
world. If you find yourself needing some more guidance, you can reach out to