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Shopify Vs Magento Vs WooCommerce – Which Is the Best Platform for ECommerce

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With the covid19 pandemic in full force, most businesses have taken to
the online world. Some brands might already have a website while some may be
first-timers. Now the big question that present’s itself is- ‘which eCommerce
platform to choose for your store?’ Most brands, Indian and international,
choose between three platforms,
Shopify,
Magento
and WooCommerce,
depending upon their requirements. These platforms are three of the most
popular eCommerce solutions in the market. Put together, they run more than 2.5
million online stores!

They are popular for good reason too! They are functional, scalable,
offer really nice
ecommerce
website designs
and most importantly, they make launching
your website a cakewalk even if you don’t have any prior website building
experience.

That being said, these platforms are also very different from each
other, in the way they are structured, how they get you started and what sort
of users and projects they are best suited for.

Let’s break down each platform and see which one suits your needs the
best.

Shopify

Launched in 2009, Shopify boasts more than 500,000 users on its
platform. One of its best features is that it offers the absolute most
streamlined approach to setting up your online store. With Shopify, you won’t
even have to worry about finding a host or any additional software – everything
comes included in one package. Their hosting service is high quality and
includes unlimited bandwidth, a built-in CDN and automatic site back-ups. It
also handles updating and maintaining all underlying software for you. This
means all you have to do is sign up for an account, choose a theme and start
adding your products. You can also choose a custom domain name if you wish.

The leading industries on Shopify are:

       
Fashion and accessories

       
Consumer goods

       
Retailers

       
Cosmetics

       
Jewellery

       
Luxury goods

 

Brands that use Shopify

       
Tesla

       
Gymshark

       
Red bull

       
Penguin

       
KKW Beauty

       
Kylie Cosmetics

 

Magento

Launched in 2008, Magento is a corporate level eCommerce platform
geared towards web developers and large online stores. Its long-term
reliability, functionality and scalability have made it a popular choice for
larger businesses. It offers one of the most robust feature sets in the field,
making it ideal for stores and brands with high aspirations.

To use the complex Magento platform, you will, most likely, need to
hire a web development agency in India that specialises in your needs. However,
the Magento core is the most powerful
eCommerce platform there is and it boasts an impressive list of features.

Leading industries on Magento:

       
Manufacturers and distributors

       
Multinational retailers

       
B2B

       
Auto parts

       
Fashion

       
Food and beverage

       
Health and beauty

 

Brands using the Magento platform:

       
Coca-cola

       
Nike

       
Ford

       
Olympus

       
Budweiser

       
Christain Louboutin

 

WooCommerce

Unlike its competitors, WooCommerce is an open-source WordPress
Plugin. Launched in 2011, it has served over 2,000,000 users worldwide. With
WooCommerce, you can run a business with the benefits of eCommerce stores
accompanied by a blogging website.

WooCommerce is technically the most used eCommerce platform in the
world. However, it is widely used by small businesses. It is a great platform
for simpler projects that also want to take advantage of the great CMS that
WordPress is.

Install and activate the WooCommerce plugin, add products, a shopping
cart and check out option and you are good to go! As long as ease of use is
concerned, it might take you some time to learn how to operate the plugin. A
tip for you: Navigation is easy as the changes and operations can be done from
the dashboard itself.

Strongest industries on WooCommerce

       
Publishers

       
Services

       
Healthcare and biotech

       
Lifestyle brands

       
Content heavy sites

 

Brands hosting on WooCommerce:

       
All Blacks

       
Webber

       
Singer

       
Airstream

       
The Wall Street Journal

       
Charge Case

       
Men’s Health

       
Spectator shop

 

Questions
To Ask Yourself Before Deciding

 

       
Which platform will fit your needs?

       
Which is the most flexible platform?

       
Which platform supports your growth plan?

       
Which one is cheaper to set up and maintain?

       
Which platform is easier to use and manage?

 

To
Conclude

All these platforms come with a wide variety of features that enable
businesses to build and operate online stores efficiently and sell their
products.

Looking at the features, Shopify is certainly the easiest platform for
beginners because you don’t need to host it or deal with maintenance. It also
has great support and an ecosystem of easy-to-install apps. Magento is the
hardest to use but also has the most flexibility and built-in functionality.
WooCommerce ranges somewhere in between the simplicity of Shopify and
complexity of Magento.

There are factors like your technical skills, budget, size of store
and features required that are at play while you decide on which eCommerce
platform to use. However, the answer is not a definite this or that.

If you have limited technical skills and are simply looking for a
quick way to launch your store with minimal fuss, go with Shopify.

If you have a large budget to play with and are looking for a powerful
solution to launch an enterprise-sized store, Magento should be your choice.

If you are not afraid to explore and learn how to do things for
yourself and want a solution that grows with your business without limiting its
potential, WooCommerce is the way to
go!

Hopefully, this has provided you with enough insight into the eCommerce
world. If you find yourself needing some more guidance, you can reach out to
any
web
design company
.

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