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When the COVID-19 pandemic at last finishes, it will very likely be remembered as a time of terrific tragedy. But like any world disaster, it will also be remembered for the way it reworked culture as people today located approaches to adapt, innovate, and build a new globe.

For several firms, the outbreak has forced a fast, unplanned adoption of remote operate. For some, that has meant a radical modify in the way they do business. But for other people, like global freelancing large Upwork, it has been just a different phase toward a remote-targeted, much more versatile place of work that they have long been developing. As the pandemic has transformed the way firms operate, Upwork and its president and CEO, Hayden Brown, have a exceptional vantage point—both as a firm that is going through significant adjustments alone, and a person that has developed a small business on bringing remote talent to a roster of 133,000 purchasers around the world, and is utilised by many Fortune 500 firms.

Distant perform has been a part of Upwork’s functions for its two-10 years-as well as background at the beginning of this 12 months, right before the pandemic, far more than 50 percent of its 600 personnel and 1,400 freelancers ended up offsite. But COVID-19 amazed Upwork as a lot as a great deal as it did any other business. In March—less than 3 months soon after Brown, previously Upwork’s main promoting and item officer, grew to become president and CEO, Upwork went all-distant in order to shield its personnel. Two months later on, Brown declared that the organization will grow to be “remote-first” completely Upwork also shuttered a person of its three places of work. Numerous other companies have not too long ago introduced extended perform-from-house courses, such as Facebook, Uber and much more.

In an interview with TIME, Brown spoke about how Upwork is navigating all of this change—and what classes it can present to other companies as they navigate our new function-from-property fact. As she points out, Upwork doubled down on distant function because it matches with the firm’s mission of connecting workers to prospects, and also because it was already doing the job nicely for the company’s possess personnel.

“People have noted less-nonessential meetings occurring, and they come to feel like they are far more targeted at household, in which they never have a ton of the in-business distractions,” claims Brown. “We kind of have this fantasy, at times, that the business is a really effective position, and in fact, a great deal of folks say the workplace is not always the most successful. There’s a good deal of sound, there’s a ton of people that come by my desk.”

Although many businesses formerly believed in getting “face time” from their workforce in an workplace, an Upwork study executed in April located a majority of choosing professionals think their corporations will be additional remote in the long term. In Brown’s view, the development in the direction of remote work is expanding companies’ hiring pools, equally for whole-time staff members and freelancers. That could open up up new chances for people today who reside far from urban facilities, who have disabilities or caregiving responsibilities, or who simply just really don’t want a daily commute.

“I imagine what we’re seeing is this variety of 2nd-purchase outcome, where by the remote get the job done convenience sales opportunities to individuals reconsidering who can I operate with, and the boundaries of that open up up, and that actually will increase who can participate in the labor current market,” suggests Brown.

Remote work is not devoid of difficulties, to be sure—some businesses are by now reconsidering their perform-from-home plans, the Wall Road Journal studies, citing project delays and issue in hiring and teaching new workforce. But to make it work, corporations want to assure distant employees never get missed. When there is a significant group of employees in a video clip assembly gathered in individual, for illustration, it can be challenging for distant employees to get “a term in edgewise,” Brown claims. The more the atmosphere favors in-office environment employees, Brown states, the more you have to have to make guaranteed to give distant workers a increase. That could include asking remote staff to speak first, for occasion, or inquiring a person offering a presentation to go in a different home by themselves, as a result equalizing the knowledge for every person.

Of class, performing from dwelling provides distinct troubles in phrases of developing perform-lifetime harmony, more blurring the traces between workers’ two worlds. At Upwork, states Brown, the firm has been operating to assist professionals and others talk about schedules, set boundaries, and plainly talk when men and women are off the clock, this sort of as by snoozing notifications on messaging or email.

“So significantly of it arrives down to people experience relaxed making use of individuals issues, and experience like the society accepts and supports them taking those people instances out for their relatives, and recognizing that they are not likely to be penalized, mainly because they turned off their telephone throughout dinner, and were being not answering messages,” suggests Brown.

Both of those right before and following the pandemic, Upwork has also identified techniques to make a collaborative setting that transcends any bodily space. Shared Google Docs, a Slack channel where by personnel are invited to rejoice a single another’s get the job done, and a weekly video clip message from Brown have all served in that regard, she states.

“It essentially has been a superb minute for us as leaders and as staff to look at our providers and say, ‘what is our society, truly?’ Due to the fact it is not the posters on the walls, and it is not no matter whether we have kombucha in the fridge. It’s genuinely a little something significantly further about how we make choices,” says Brown.

Make contact with us at editors@time.com.

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